Ben Reyes — trial counsel,
by training and by choice.

For eight years before starting my own firm, I fought on the plaintiff's side, suing some of the largest healthcare providers in the country on behalf of injured residents and their families. Those years taught me how nursing homes actually function — how staffing and budget decisions get made at the corporate level, where the records live, and what to look for to establish the patterns and reckless conduct operators work hard to keep hidden. That is the work that uncovers the truth and answers the question every family brings through the door: why was my loved one hurt?

I came to that fight with an advantage. I spent the first chapter of my career on the defense side — catastrophic injury, product liability, and personal injury work for insurance carriers and corporate defendants — trying cases, taking depositions, and mastering the law from the inside, with four published Wisconsin Court of Appeals decisions along the way. I learned how the other side evaluates a case, which arguments they reach for, and where their playbooks have gaps. I use that knowledge now to stay a step ahead of the defense — building every case from day one so that by the time it reaches a jury, the truth has nowhere to hide.

In 2018 I switched sides for good — to put everything I'd learned to work for people instead of against them. I represent the families I see in my own, and what I bring them is simple: the tenacity and work ethic to go the distance, and the skill and experience to get the best result.